Brand Kit

Thanks for helping to spread the word about Tech Dads Life. This page has the official logos, colours and a short description of the site. Please use the files as they are, and get in touch if you need something that is not here.

About Tech Dads Life

Clear, honest technology coverage for people with busy lives. Tech Dads Life helps tech-curious parents understand what matters, what is worth their money and how to make technology useful at home.

The site covers Artificial Intelligence, Tech Bench, 3D Printing, How To and CES. The tagline is Daily Life of a Tech Dad.

Write the name as Tech Dads Life. Once the full name is clear, TDL is fine as shorthand.

Logos

Choose the version by the background it sits on. SVG files stay sharp at any size, so use them where you can. PNG copies are there for places that do not accept SVG.

Tech Dads Life long logo for light backgrounds
Long, for light backgrounds
SVG  |  PNG
Tech Dads Life long logo for dark backgrounds
Long, for dark backgrounds
SVG  |  PNG
Tech Dads Life short logo for light backgrounds
Short, for light backgrounds
SVG  |  PNG
Tech Dads Life short logo for dark backgrounds
Short, for dark backgrounds
SVG  |  PNG
Tech Dads Life icon
Icon
SVG  |  PNG
  • Keep the original proportions and colours. Please do not stretch, crop, rotate, redraw, retype, add shadows or recolour any part of it.
  • Use the light version on light backgrounds and the dark version on dark ones.
  • On a busy photo, put the logo on a plain panel so it stays readable.
  • Leave clear space around it of about half its height. As a guide, keep the long logo at least 240 px wide (50 mm in print) and the short logo at least 96 px wide (25 mm).

Colours

Blue
#0099CC
Main brand accent
Orange
#FF6900
Emphasis and calls to action
Charcoal
#333333
Lettering and body text
Light grey
#CCCCCC
Supporting neutral
White
#FFFFFF
Backgrounds and text on dark

Use blue and orange as accents rather than as small text on white. Charcoal on white works for body copy, and white on black works for dark panels.

Typography

The website uses Segoe UI, Helvetica Neue and Arial, then any sans-serif. Headings are bold. The logo is artwork, not a font, so please use the files above rather than retyping it.

Downloads

Find Tech Dads Life

Mike
About Mike

Dad of three, tech enthusiast, and the person who reads the spec sheet before the kids finish unwrapping. I cover the gear, gadgets, and ideas that actually matter to families, without the hype. I go to CES every year so you don't have to, and I try to be clear about what I've used, what I've researched, and what I would actually spend money on.